Ben’s Original | We’re All Original Recipes

Rebranding is a big deal. More so when we’re talking about a famous brand that is loved around the world. But the people at Mars Food knew they had to do the right thing. This campaign helped a client to navigate one of the most delicate moments in their brand’s life and the agency to win their business. And It’s now an essential part of Ben’s Original’s advertising history.

Case study



Agency: The&Partnership | ECD: Andre Moreira | CDs/Creatives: Fabio Abram and Braulio Kuwabara | Director: Bob Harlow