Dulux | Let’s Colour Project


Everything in this project is real. We mobilised communities in Rio, London, Paris and Jodhpur. And created real painting events to use colour to transform grey spaces. Dulux offered the paint, people rolled up their sleeves and got to it.

We shot these events and created the brand film to launch the Let’s Colour concept around the world

Film

And soon communities all around the world started to ask to be the next stop in the project

The project has more than 10 years running and it’s still going strong

Case Study

Agency: EURO RSCG London | ECD: Mick Mahoney | CD: Fernanda Romano | Creatives: Fabio Abram and Braulio Kuwabara | Director: Adam Berg

Awards: TED 2011 Top 10 Global Ads Worth Spreading | Wood Pencil at D&AD | 2 Silver and 1 Bronze at Cannes Lions | Silver for integrated Campaign at CLIO Awards | Best Online Campaign at Golden Award of Montreux | Brand Grand Prix Award for Household Products and Gold Watch Award at the Golden Drum | NY Festival | Gold at Ciclope International Advertising Craft Festival | Gold at Epica | Silver and Bronze at Eurobest | Bronze at Kinsale Shark Awards | Bronze at London International Awards