This was the first ever UK brand campaign made for GSK, celebrating the real motivation that drives athletes to perform and win drug-free.
OOH/DOOH
Agency: TBWA London | ECD: Andre Laurentino | CDs/Creatives: Fabio Abram and Braulio Kuwabara | Director: Scott Lyon
Awards: Bronze at Cannes Lions | TED’s Top Ten Ads Worth Spreading | Bronze at Clio Awards