GSK | Anti-doping Campaign


This was the first UK advertising campaign made for GSK, celebrating the real motivation that drives athletes to perform and win drug-free.

OOH/DOOH

Agency: TBWA London| ECDs: Andre Laurentino | CDs/Creatives: Fabio Abram and Braulio Kuwabara| Director: Scott Lyon

Awards: Bronze at Cannes Lions | TED’s Top Ten Ads Worth Spreading | Bronze at Clio Awards