GSK

Anti-doping Campaign

This was the first ever UK brand campaign made for GSK, celebrating the real motivation that drives athletes to perform and win drug-free.

OOH/DOOH

Agency: TBWA London
ECD: Andre Laurentino
CDs/Creatives: Fabio Abram and Braulio Kuwabara
Director: Scott Lyon

Awards: Bronze at Cannes Lions | TED’s Top Ten Ads Worth Spreading | Bronze at Clio Awards