A while ago, I wrote this long copy campaign about Topper’s work to discover new talents to follow Pelé’s Royal footsteps. And it gave me the opportunity to present a campaign to the legend himself. I can say that putting a smile on the most famous face in the world of football feels like winning some kind of trophy. Yes, I am saying I won the copywritting world cup. Yes.
Agency: LEW/LARA TBWA | CD: Marcos Versolato | Creatives: Fabio Abram and Braulio Kuwabara