Toyota C-HR

Choose to Stand Out




No car driving around a city, no friends on a road trip singing out of tune, no awe-struck kid watching a car pass by. Just like the C-HR this campaign was designed to be anything but the same. 




 

30”




We invited Content Creators Roman Bratschi, Peter Tarka and Phil Cohen to give us their take on bold choices:







With a B unit on set we also shot some bespoke content that work great on social and go beyond the simple cutdowns.




 
     


96 Sheet







Agency: The&Partnership 
ECDs: Andre Moreira and Toby Allen
CD: Fabio Abram
Creatives: Dan Delhavi and Mika Alcock; Zeynep Oguz (social assets and B unit director)
Director: Tino