Hi.

Thanks for taking the time to read this section.

It took me more than 20 years to write it.

During this time, I’ve been around quite a bit: Sao Paulo, Barcelona, Paris and UK, with experiences in LA and Amsterdam. And have created, either as a CD or as a creative, big global campaigns for big global brands. From Mars Foods to Toyota, Lexus and Nissan. GSK and Dulux to Kraft Foods, Reckitt Benckiser and Pernod Ricard.

These include the pitch winning campaign to re-launch Uncle Ben’s as Ben’s Original, the Let’s Colour Project for Dulux and the first ever brand campaign for GSK, as well as some other campaigns that ended up winning awards at Cannes Lions, D&AD, Clio, The One Show, British Arrows and featuring twice at TED’s 10 Global Ads Worth Spreading.

I also had the chance to write and direct for different formats. Most recently a social media campaign for Eclipse Chewy Mints, and over the years, short films, including work selected for a fringe Cannes Film Festival.

Now I’m currently working on what the next years will look like. We can all have a guess at it, but one thing is certain: it will be about what people feel and what do they do about it. And I find that figuring it out will always be a great way to spend my time.

abram.fabio@gmail.com | +447540002387


Main Awards:


DULUX LET’S COLOUR PROJECT

Wood Pencil for Integrated Digital Campaigns at D&AD
The One Show: Silver for Interactive Campaign
TED’s Top 10 Global Ad Worth Spreading
Cannes Lions Festival: 2 Silver & 1 Bronze Lion for Best Digitally Led Integrated Campaign
CLIO Awards: Silver for Integrated Campaign
Golden Award of Montreux for Best Online Campaign
Brand Grand Prix Award for Household Products and Gold Watch Award at Golden Drum Awards
NY Festival
The Cresta Awards for Integrated Campaign
Gold at Cíclope International Advertising Craft Festiva
Gold at Epica, Eurobest: Bronze for Integrated & Silver for Best Use of Art Direction
Bronze at Kinsale Shark Awards
Bronze at London International Awards

GSK

Bronze Lion at Cannes Lions
TED’s Top 10 Ads Worth Spreading
Bronze at Clio Awards

DUREX IN SYNC

Wood Pencil at D&AD
Gold at the Clio Awards
Finalist at The One Show
Merit at The One Show Interactive
Bronze at London International Awards
2 Bronzes at British Arrows
Merit at Art Directors Club

NISSAN JUKE

Wood pencil at D&AD

CASA CLÁUDIA MAGAZINE

Bronze at Cannes Lions

TOPPER NEW KINGS

Bronze at London Festival

MORELL SPEAKERS CAMPAIGN

Silver at Cannes Lions

YOUNG CREATIVES CAMPAIGN

Silver at Cannes Lion