https://fabioabram.com fabio abram Thu, 09 Nov 2023 17:41:36 +0000 https://fabioabram.com en https://fabioabram.com/Homepage Thu, 28 Sep 2023 14:04:16 +0000 fabio abram https://fabioabram.com/Homepage https://fabioabram.com/Ben-s-Original Sat, 01 Apr 2023 16:46:00 +0000 fabio abram https://fabioabram.com/Ben-s-Original Ben’s Original We’re All Original Recipes <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/df5b88bc0349074de09bf0b6a29ff7ec7fa848a8564d0807e0a0e8d2b81a30e4/bens-logo.gif" data-mid="198048051" border="0" data-scale="50" src="https://freight.cargo.site/w/739/i/df5b88bc0349074de09bf0b6a29ff7ec7fa848a8564d0807e0a0e8d2b81a30e4/bens-logo.gif" /> Rebranding is a big deal. This campaign helped a client to navigate one of the most delicate moments in their brand’s life and the agency to win their business. And It’s now an essential part of Ben’s Original’s advertising history. Campaign <img width="495" height="620" width_o="495" height_o="620" data-src="https://freight.cargo.site/t/original/i/adb1cf4024c2af00d16918749664b25650c4ad8de0eb3b7ebcb1fa83f9732f5a/bens-single-parent.gif" data-mid="197872459" border="0" data-scale="100" src="https://freight.cargo.site/w/495/i/adb1cf4024c2af00d16918749664b25650c4ad8de0eb3b7ebcb1fa83f9732f5a/bens-single-parent.gif" /> <img width="495" height="620" width_o="495" height_o="620" data-src="https://freight.cargo.site/t/original/i/2e8a200e362d0ce2387ed60f6e2747befac978bf7bc8cf160cc9943326c0067c/bens-sign-.gif" data-mid="197872437" border="0" data-scale="100" src="https://freight.cargo.site/w/495/i/2e8a200e362d0ce2387ed60f6e2747befac978bf7bc8cf160cc9943326c0067c/bens-sign-.gif" /> <img width="495" height="620" width_o="495" height_o="620" data-src="https://freight.cargo.site/t/original/i/366650787def31e2a8a2beb29a08722e64acc79d155a9eb0b96ee60f4f0dbfbf/bens-hero.gif" data-mid="197872572" border="0" data-scale="100" src="https://freight.cargo.site/w/495/i/366650787def31e2a8a2beb29a08722e64acc79d155a9eb0b96ee60f4f0dbfbf/bens-hero.gif" /> <img width="495" height="620" width_o="495" height_o="620" data-src="https://freight.cargo.site/t/original/i/0003189e543b02f9622d0c7a0ea5df0582ed91411a6346877c30b271b3b26efc/Bens-flatmates-.gif" data-mid="197872398" border="0" src="https://freight.cargo.site/w/495/i/0003189e543b02f9622d0c7a0ea5df0582ed91411a6346877c30b271b3b26efc/Bens-flatmates-.gif" /> Results <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/99f3e8fe56e5657503d314da368a83114fb73156d9c23df30c4d9ddfa75565fe/ben-s-results.gif" data-mid="198048050" border="0" data-scale="100" src="https://freight.cargo.site/w/739/i/99f3e8fe56e5657503d314da368a83114fb73156d9c23df30c4d9ddfa75565fe/ben-s-results.gif" /> Agency:&nbsp; The&amp;Partnership ECD:&nbsp; Andre Moreira CDs/Creatives:&nbsp; Fabio Abram and Braulio Kuwabara Director:&nbsp; Bob Harlow https://fabioabram.com/Dulux Thu, 11 Jul 2013 16:32:42 +0000 fabio abram https://fabioabram.com/Dulux Dulux Let’s Colour Project Everything in this project is real. We mobilised communities in Rio, London, Paris and Jodhpur to create real painting events that used colour to transform grey spaces. After more than 10 years, the project is still going strong. <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/20c350af2bc9866d23a9e3b99f2cfe0589f2c5026b961970b8ee635f995b9ba8/giphy.gif" data-mid="198185696" border="0" src="https://freight.cargo.site/w/480/i/20c350af2bc9866d23a9e3b99f2cfe0589f2c5026b961970b8ee635f995b9ba8/giphy.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/50ec5dabcb6bf66923d1d0c1c7cb371d5e870d62f56fd9db30312619722c0216/giphy-1.gif" data-mid="198185699" border="0" src="https://freight.cargo.site/w/480/i/50ec5dabcb6bf66923d1d0c1c7cb371d5e870d62f56fd9db30312619722c0216/giphy-1.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/ff8d2c187ebe277bfb808555b8127efde4d190d3a7d288d35516a504397ced79/giphy-2.gif" data-mid="198186365" border="0" src="https://freight.cargo.site/w/480/i/ff8d2c187ebe277bfb808555b8127efde4d190d3a7d288d35516a504397ced79/giphy-2.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/1cd792374d8e15a11b22600a8c181f849b1708c629a0747b6abe51d1f88d70f2/giphy-3.gif" data-mid="198186415" border="0" src="https://freight.cargo.site/w/480/i/1cd792374d8e15a11b22600a8c181f849b1708c629a0747b6abe51d1f88d70f2/giphy-3.gif" /> We shot these events and created the brand film to launch the Let’s Colour concept around the world Film And soon communities all around the world started to ask to be the next stop in the project <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/8fa8f200b48ca7a2c64db53d9b102eb3e560d0ce5d80923535415337d0e0e28d/dulux-7.gif" data-mid="198187432" border="0" src="https://freight.cargo.site/w/480/i/8fa8f200b48ca7a2c64db53d9b102eb3e560d0ce5d80923535415337d0e0e28d/dulux-7.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/701ebf90bec8f97d9b0b229e05ea39d05b98537c9f9c0317facebfa0e26f5f2a/dulux-8.gif" data-mid="198187434" border="0" src="https://freight.cargo.site/w/480/i/701ebf90bec8f97d9b0b229e05ea39d05b98537c9f9c0317facebfa0e26f5f2a/dulux-8.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/62ec75eafeff6973ee4db0b9efd85368fe3e15115a0a122c411332b1892ee6e6/dulux-5.gif" data-mid="198187430" border="0" src="https://freight.cargo.site/w/480/i/62ec75eafeff6973ee4db0b9efd85368fe3e15115a0a122c411332b1892ee6e6/dulux-5.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/73f9cb3d25175b6d53d646001349f5ab4364d5b89b8c75d1a8d295a6f48d0bc1/dulux-6.gif" data-mid="198187431" border="0" data-scale="100" src="https://freight.cargo.site/w/480/i/73f9cb3d25175b6d53d646001349f5ab4364d5b89b8c75d1a8d295a6f48d0bc1/dulux-6.gif" /> Agency: EURO RSCG London ECD: Mick Mahoney CD: Fernanda Romano Creatives: Fabio Abram and Braulio Kuwabara Director: Adam Berg Awards:&nbsp; &nbsp; TED 2011 Top 10 Global Ads Worth Spreading | Wood Pencil at D&amp;AD | 2 Silver and 1 Bronze at Cannes Lions | Silver for integrated Campaign at CLIO Awards | Best Online Campaign at Golden Award of Montreux | Brand Grand Prix Award for Household Products and Gold Watch Award at the Golden Drum | NY Festival | Gold at Ciclope International Advertising Craft Festival | Gold at Epica | Silver and Bronze at Eurobest | Bronze at Kinsale Shark Awards | Bronze at London International Awards https://fabioabram.com/Toyota-Corolla Sat, 01 Apr 2023 17:54:05 +0000 fabio abram https://fabioabram.com/Toyota-Corolla Toyota Corolla Life is always upgrading On average we spend 4 years inside our cars. During that time a lot can change in our lives. Shouldn’t our cars be able to keep up? Agency:&nbsp;The&amp;Partnership ECD: Andre Moreira CD: Fabio Abram Creatives:&nbsp;Fabio Abram and Tom Sillars Director:&nbsp;Joanna Nordahl https://fabioabram.com/Toyota-C-HR Thu, 09 Nov 2023 16:54:29 +0000 fabio abram https://fabioabram.com/Toyota-C-HR Toyota C-HR Choose to Stand Out No car driving around a city, no friends on a road trip singing out of tune, no awe-struck kid watching a car pass by. Just like the C-HR this campaign was designed to be anything but the same.&nbsp; <img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/bc7faefd1cfa769fd96fc79967c8e61ed93f765da07a837d3c49ad1aeaa3f4b3/CHR-main-film-3.gif" data-mid="198138980" border="0" src="https://freight.cargo.site/w/415/i/bc7faefd1cfa769fd96fc79967c8e61ed93f765da07a837d3c49ad1aeaa3f4b3/CHR-main-film-3.gif" /> <img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/f59bde33e8b85a8aee0683ca2f3a28da3065a7479739fc9b41ffaee74fc9eda0/CHR-main-film2.gif" data-mid="198138982" border="0" src="https://freight.cargo.site/w/415/i/f59bde33e8b85a8aee0683ca2f3a28da3065a7479739fc9b41ffaee74fc9eda0/CHR-main-film2.gif" /> <img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/64e3de81a7b69567a99e90f8cfb9a76c21c1696dedf332d2259c5a3b28513e2e/CHR-main-film1.gif" data-mid="198138985" border="0" src="https://freight.cargo.site/w/415/i/64e3de81a7b69567a99e90f8cfb9a76c21c1696dedf332d2259c5a3b28513e2e/CHR-main-film1.gif" /> &nbsp; 30” We invited Content Creators Roman Bratschi, Peter Tarka and Phil Cohen to give us their take on bold choices: With a B unit on set we also shot some bespoke content that work great on social and go beyond the simple cutdowns. &nbsp;<img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/fd5e352e60637f70627d20d453a5769d17b8ecfe87758e6cea6a2e2715d3f210/chr-recycled-best.gif" data-mid="197710074" border="0" data-scale="27" src="https://freight.cargo.site/w/415/i/fd5e352e60637f70627d20d453a5769d17b8ecfe87758e6cea6a2e2715d3f210/chr-recycled-best.gif" /> &nbsp; <img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/1576d6700cf455234908e23b342b967bdcdfd6a220eb7a540e73bc5a558ec865/chr-premium-details.gif" data-mid="197709528" border="0" data-scale="27" src="https://freight.cargo.site/w/415/i/1576d6700cf455234908e23b342b967bdcdfd6a220eb7a540e73bc5a558ec865/chr-premium-details.gif" />&nbsp; &nbsp;<img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/efdd9e90d43b77f2170c05025b61b6175760466301deb748b645b318fa175e0f/chr-personalised-exp.gif" data-mid="197709529" border="0" data-scale="27" src="https://freight.cargo.site/w/415/i/efdd9e90d43b77f2170c05025b61b6175760466301deb748b645b318fa175e0f/chr-personalised-exp.gif" /> 96 Sheet <img width="2222" height="788" width_o="2222" height_o="788" data-src="https://freight.cargo.site/t/original/i/bd75a5fad5d65f22b73b147b51a3f63da9d6c9d6b58f7ed454256e5a6d1a337c/Toyota-C-HR-96-sheet-bigger.png" data-mid="197514398" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/bd75a5fad5d65f22b73b147b51a3f63da9d6c9d6b58f7ed454256e5a6d1a337c/Toyota-C-HR-96-sheet-bigger.png" /> Agency:&nbsp;The&amp;Partnership&nbsp; ECDs:&nbsp;Andre Moreira and Toby Allen CD:&nbsp;Fabio Abram Creatives:&nbsp;Dan Delhavi and Mika Alcock; Zeynep Oguz (social assets and B unit director) Director:&nbsp;Tino &nbsp; &nbsp;&nbsp; &nbsp; https://fabioabram.com/Durex Thu, 11 Jul 2013 16:32:44 +0000 fabio abram https://fabioabram.com/Durex Durex Get In Sync This campaign started with the online film... ...turned into a Facebook game and ended up in an ‘Durex In Sync’ match making event: Agency: EURO RSCG London ECD: Mick Mahoney CD: Brendan Wilkins Creatives: Fabio Abram and Braulio Kuwabara Director: Si and Ad Awards: In Book at D&amp;AD |&nbsp;Gold at the Clio Awards&nbsp;|&nbsp;Finalist at the One Show | Merit at The One Show Interactive | Bronze at London International Awards |&nbsp;2 Bronzes at British Arrow |&nbsp;Merit at Art Directors Club https://fabioabram.com/Lexus-ES Thu, 09 Nov 2023 17:41:36 +0000 fabio abram https://fabioabram.com/Lexus-ES Lexus ES The Ad That Reacts to You Using facial emotion recognition&nbsp;tech and AI we created an interactive ad that reacts to how you feel as you watch it. When your expression changed, the AI instantly changed the film to match your mood,&nbsp;which in turn would affect your impression of the film and so on. In total there were&nbsp;more than 3000 combinations of different acting, pace, colour grade, imagery and sound track... <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/2db6bb559d1e8293fb198dc4742d8a46a89c83e7ae500c3a0f41a29277416c22/g-happy-1.gif" data-mid="197522215" border="0" src="https://freight.cargo.site/w/800/i/2db6bb559d1e8293fb198dc4742d8a46a89c83e7ae500c3a0f41a29277416c22/g-happy-1.gif" /><img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/7dc9b8b2f501c9556719451bf3d67a1d2caf4979b17338fa5c93b517d8e15805/g-puzzled.gif" data-mid="197522216" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/7dc9b8b2f501c9556719451bf3d67a1d2caf4979b17338fa5c93b517d8e15805/g-puzzled.gif" /><img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/c6281d60866508fe01b12f0d2dd6d32bd135ef1685c123949045c20c3896cb5f/g-stressed.gif" data-mid="197522218" border="0" src="https://freight.cargo.site/w/800/i/c6281d60866508fe01b12f0d2dd6d32bd135ef1685c123949045c20c3896cb5f/g-stressed.gif" /><img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/effd22f9dc09c52b6d7aef3ed3f8726c328cc834eb55a54342bfb7e54c336c27/g-surprise.gif" data-mid="197522219" border="0" src="https://freight.cargo.site/w/800/i/effd22f9dc09c52b6d7aef3ed3f8726c328cc834eb55a54342bfb7e54c336c27/g-surprise.gif" /> ...which meant that each viewer most likely experienced a unique and exclusive version of the ad. And at the end of the film we gave them the chance to see their ‘emotional journey’ and share their version of the film on social media.&nbsp; <img width="524" height="1026" width_o="524" height_o="1026" data-src="https://freight.cargo.site/t/original/i/111fed79875198ea06e8265e1aab58537b1cec90a4c9f0ac5bdee4bf9d9edb83/Screenshot-2023-11-25-at-14.59.12.png" data-mid="197807495" border="0" data-scale="26" src="https://freight.cargo.site/w/524/i/111fed79875198ea06e8265e1aab58537b1cec90a4c9f0ac5bdee4bf9d9edb83/Screenshot-2023-11-25-at-14.59.12.png" /> And we used 30” and 15” edits in multiple media channels, including TV, as teasers to drive people to the online experience. <img width="495" height="620" width_o="495" height_o="620" data-src="https://freight.cargo.site/t/original/i/0d05ff334c8aaecedea0acebf932c26689f56944ae68ad94b9cffc9273beca41/lexus-ai-3.gif" data-mid="198047112" border="0" data-scale="93" src="https://freight.cargo.site/w/495/i/0d05ff334c8aaecedea0acebf932c26689f56944ae68ad94b9cffc9273beca41/lexus-ai-3.gif" /> Agency: The&amp;Partnership ECD: Andre Moreira CD: Fabio Abram Creatives: Braulio Kuwabara and Robert Cervera Director: Adi&nbsp; https://fabioabram.com/GSK Thu, 11 Jul 2013 16:32:45 +0000 fabio abram https://fabioabram.com/GSK GSKAnti-doping Campaign This was the first ever UK brand campaign made for GSK, celebrating the real motivation that drives athletes to perform and win drug-free. OOH/DOOH <img width="2756" height="1967" width_o="2756" height_o="1967" data-src="https://freight.cargo.site/t/original/i/9ed270909f1dc181d3ddd34060e993e655030329d206e83c5d71d044aaa4c739/GSK-Posters-x2.jpg" data-mid="192144856" border="0" src="https://freight.cargo.site/w/1000/i/9ed270909f1dc181d3ddd34060e993e655030329d206e83c5d71d044aaa4c739/GSK-Posters-x2.jpg" /> <img width="2996" height="1690" width_o="2996" height_o="1690" data-src="https://freight.cargo.site/t/original/i/2cb062fdc18608a2c9f4840870430bcfe10e005502e5a736097bf4934822082d/OOH-london-2.jpg" data-mid="192144848" border="0" src="https://freight.cargo.site/w/1000/i/2cb062fdc18608a2c9f4840870430bcfe10e005502e5a736097bf4934822082d/OOH-london-2.jpg" /> <img width="1696" height="953" width_o="1696" height_o="953" data-src="https://freight.cargo.site/t/original/i/769ab16437417faee9ad8be6f435c9d3d56ede2af51f216f3fec8e2125c37625/OOH-gsk-3.jpg" data-mid="192144849" border="0" src="https://freight.cargo.site/w/1000/i/769ab16437417faee9ad8be6f435c9d3d56ede2af51f216f3fec8e2125c37625/OOH-gsk-3.jpg" /> Agency: TBWA London ECD: Andre Laurentino CDs/Creatives: Fabio Abram and Braulio Kuwabara Director: Scott Lyon Awards: Bronze at Cannes Lions&nbsp;|&nbsp;TED’s Top Ten Ads Worth Spreading&nbsp;|&nbsp;Bronze at Clio Awards https://fabioabram.com/The-RVT Mon, 08 Jun 2020 16:03:50 +0000 fabio abram https://fabioabram.com/The-RVT The RVT Support the RVT The Royal Vauxhall Tavern is an essential part of London’s LGBTQ+ history. When the pandemic hit threatening to close it for good, they launched a donation appeal. We saw the appeal and decided to help. Campaign Every night at The RVT is told in many stories. And these stories have a soundtrack: the anthemic tunes that are emotionally linked to the heart and soul of the LGBTQ+ community. In this social media campaign we played with these tunes lyrics to spark the flame of that connection and remind people of the importance The RVT has in their lives. And why it is worth loving and supporting it. <img width="1883" height="989" width_o="1883" height_o="989" data-src="https://freight.cargo.site/t/original/i/03198953aa1ac587e57ad0161077553ec4ede9a19c9624afce94ab20be0c4767/Post-Horiz-Girls-Just-Wanna-port.jpg" data-mid="192144818" border="0" src="https://freight.cargo.site/w/1000/i/03198953aa1ac587e57ad0161077553ec4ede9a19c9624afce94ab20be0c4767/Post-Horiz-Girls-Just-Wanna-port.jpg" /> <img width="1756" height="1063" width_o="1756" height_o="1063" data-src="https://freight.cargo.site/t/original/i/65c6b7e9391b1c70e7b0f72b2ca596645422e259d1626a9acaed74200d4e9f86/Post-RVT-vert-port-1-copy_5.jpg" data-mid="192144831" border="0" src="https://freight.cargo.site/w/1000/i/65c6b7e9391b1c70e7b0f72b2ca596645422e259d1626a9acaed74200d4e9f86/Post-RVT-vert-port-1-copy_5.jpg" /> <img width="1883" height="989" width_o="1883" height_o="989" data-src="https://freight.cargo.site/t/original/i/5b8c8a0e0cb0e66f47bf16e77dd9f8bf3254469a01f19cfb5c5053e4374ced4c/Post-RVT-horiz-port-3.jpg" data-mid="192144834" border="0" src="https://freight.cargo.site/w/1000/i/5b8c8a0e0cb0e66f47bf16e77dd9f8bf3254469a01f19cfb5c5053e4374ced4c/Post-RVT-horiz-port-3.jpg" /> <img width="970" height="250" width_o="970" height_o="250" data-src="https://freight.cargo.site/t/original/i/39f6ba403b3bb8a0812f80646510d48273881ba0c1b7ca529ec4a7d25b59ebcb/The-RVT-970x250-Voulez-test.gif" data-mid="192144845" border="0" src="https://freight.cargo.site/w/970/i/39f6ba403b3bb8a0812f80646510d48273881ba0c1b7ca529ec4a7d25b59ebcb/The-RVT-970x250-Voulez-test.gif" /> <img width="3096" height="1985" width_o="3096" height_o="1985" data-src="https://freight.cargo.site/t/original/i/7afda5e69c55569d00eafa9880cffca64b5b46917fcc6a0ac6d7b67f5618b92a/iphone-the-rvt-aplication-copy.jpg" data-mid="192144817" border="0" src="https://freight.cargo.site/w/1000/i/7afda5e69c55569d00eafa9880cffca64b5b46917fcc6a0ac6d7b67f5618b92a/iphone-the-rvt-aplication-copy.jpg" /> CDs/Creatives: Fabio Abram and Braulio Kuwabara https://fabioabram.com/Short-Film-The-Ride Tue, 28 Jul 2020 14:27:05 +0000 fabio abram https://fabioabram.com/Short-Film-The-Ride Short FilmThe Ride The rules of the Straight 8 Festival are simple: you get one Super 8 film reel and can only edit it in camera. I wrote and shot The Ride, and it won a different type of Cannes award: it was one of 8 shorts out of 200+ films to be selected to an especial exhibition during the Cannes Film Festival.