fabio abram

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<channel>
	<title>fabio abram</title>
	<link>https://fabioabram.com</link>
	<description>fabio abram</description>
	<pubDate>Sat, 04 Jul 2026 19:09:00 +0000</pubDate>
	<generator>https://fabioabram.com</generator>
	<language>en</language>
	
		
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		<title>LEGO Star Wars</title>
				
		<link>https://fabioabram.com/LEGO-Star-Wars</link>

		<pubDate>Wed, 13 May 2026 17:56:52 +0000</pubDate>

		<dc:creator>fabio abram</dc:creator>

		<guid isPermaLink="true">https://fabioabram.com/LEGO-Star-Wars</guid>

		<description>LEGO Star Wars&#38;nbsp; &#38;nbsp;&#124;&#38;nbsp; &#38;nbsp;Grogu and You
No AI was hurt in the making of this film. All built by hand and heart.


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Agency:&#38;nbsp; OLA (LEGO Agency)&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; CD:&#38;nbsp; Mervin Ignacio&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; CDs/Creatives:&#38;nbsp; Fabio Abram and Jan Holst Hansen&#38;nbsp; &#38;nbsp;&#124;&#38;nbsp; &#38;nbsp;Director: Will Wightman</description>
		
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		<title>Pride in London</title>
				
		<link>https://fabioabram.com/Pride-in-London</link>

		<pubDate>Sat, 04 Jul 2026 19:09:00 +0000</pubDate>

		<dc:creator>fabio abram</dc:creator>

		<guid isPermaLink="true">https://fabioabram.com/Pride-in-London</guid>

		<description>Pride in London&#38;nbsp;&#38;nbsp; &#124;&#38;nbsp; &#38;nbsp;Many Voices. One Front.
Pride in London has been the frontline of the LGBTQ+ fight since 1972. Today, the challenges are clear and very present: trans healthcare rights being threatened and taken away, the rights of chosen families still not recognised, hate crime on the rise, a lack of visibility for Black and Brown queer people, and much more. The time for unity is now, and the place is Pride in London, with many thousands of voices joining together to make hope louder than hate.

Agency:&#38;nbsp; Pride in London &#38;nbsp;&#38;nbsp; &#124; &#38;nbsp;&#38;nbsp; Creatives:&#38;nbsp; Fabio Abram, Braulio Kuwabara and Liv Snow&#38;nbsp; &#38;nbsp;&#124;&#38;nbsp; &#38;nbsp;Director: Craig Bingham</description>
		
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	<item>
		<title>LEGO Star Wars</title>
				
		<link>https://fabioabram.com/LEGO-Star-Wars-1</link>

		<pubDate>Sat, 02 May 2026 13:14:36 +0000</pubDate>

		<dc:creator>fabio abram</dc:creator>

		<guid isPermaLink="true">https://fabioabram.com/LEGO-Star-Wars-1</guid>

		<description>LEGO Star Wars&#38;nbsp; &#38;nbsp;&#124;&#38;nbsp; &#38;nbsp;The Fastest Bricks in The Galaxy


We made a LEGO spaceship fly. For real. It broke a speed record. And a few test models along the way.&#38;nbsp;


Agency:&#38;nbsp; &#38;nbsp; OLA (LEGO Agency)&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; CD:&#38;nbsp; &#38;nbsp; Mervin Ignacio&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; CDs/Creatives:&#38;nbsp; &#38;nbsp; Fabio Abram and Jan Holst Hansen
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		<title>Homepage</title>
				
		<link>https://fabioabram.com/Homepage-1</link>

		<pubDate>Thu, 28 Sep 2023 14:04:16 +0000</pubDate>

		<dc:creator>fabio abram</dc:creator>

		<guid isPermaLink="true">https://fabioabram.com/Homepage-1</guid>

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		<title>Ben's Original</title>
				
		<link>https://fabioabram.com/Ben-s-Original</link>

		<pubDate>Sat, 01 Apr 2023 16:46:00 +0000</pubDate>

		<dc:creator>fabio abram</dc:creator>

		<guid isPermaLink="true">https://fabioabram.com/Ben-s-Original</guid>

		<description>Ben’s Original&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; We’re All Original Recipes
Rebranding is a big deal. This campaign helped a client to navigate one of the most delicate moments in their brand’s life
and the agency to win their business. And It’s now an essential part of Ben’s Original’s advertising history.


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Campaign
	

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Results


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Agency:&#38;nbsp; The&#38;amp;Partnership&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; ECD:&#38;nbsp; Andre Moreira&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; CDs/Creatives:&#38;nbsp; Fabio Abram and Braulio Kuwabara&#38;nbsp; &#38;nbsp; &#124; Director:&#38;nbsp; Bob Harlow
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	<item>
		<title>Dulux</title>
				
		<link>https://fabioabram.com/Dulux</link>

		<pubDate>Thu, 11 Jul 2013 16:32:42 +0000</pubDate>

		<dc:creator>fabio abram</dc:creator>

		<guid isPermaLink="true">https://fabioabram.com/Dulux</guid>

		<description>Dulux&#38;nbsp; &#38;nbsp;&#124;&#38;nbsp; &#38;nbsp; Let’s Colour Project


Everything in this project is real. We mobilised communities in Rio, London, Paris and Jodhpur to create real painting events that used colour to transform grey spaces. After more than 10 years, the project is still going strong.


	&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/7af9e71d2c8f76a03ae53a9f804763062e95d3bf2b74a766c5a4065330de0706/giphy-1.gif" data-mid="248409877" border="0"  src="https://freight.cargo.site/w/480/i/7af9e71d2c8f76a03ae53a9f804763062e95d3bf2b74a766c5a4065330de0706/giphy-1.gif" /&#62;


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We shot these events and created the brand film to launch the Let’s Colour project around the world


Film


Soon communities all around the world started to ask to be the next stop in the project,&#38;nbsp;and It’s still going after all this time.


	&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/8fa8f200b48ca7a2c64db53d9b102eb3e560d0ce5d80923535415337d0e0e28d/dulux-7.gif" data-mid="198187432" border="0"  src="https://freight.cargo.site/w/480/i/8fa8f200b48ca7a2c64db53d9b102eb3e560d0ce5d80923535415337d0e0e28d/dulux-7.gif" /&#62;
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Agency:  EURO RSCG London&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; ECD: Mick Mahoney &#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; CD: Fernanda Romano&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; Creatives: Fabio Abram and Braulio Kuwabara&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; Director:  Adam Berg

Awards:&#38;nbsp; &#38;nbsp; TED 2011 Top 10 Global Ads Worth Spreading &#124; Wood Pencil at D&#38;amp;AD &#124; 2 Silver and 1 Bronze at Cannes Lions &#124; Silver for integrated Campaign at CLIO Awards &#124; Best Online Campaign at Golden Award of Montreux &#124; Brand Grand Prix Award for Household Products and Gold Watch Award at the Golden Drum &#124; NY Festival &#124; Gold at Ciclope International Advertising Craft Festival &#124; Gold at Epica &#124; Silver and Bronze at Eurobest &#124; Bronze at Kinsale Shark Awards &#124; Bronze at London International Awards</description>
		
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		<title>Toyota Corolla</title>
				
		<link>https://fabioabram.com/Toyota-Corolla</link>

		<pubDate>Sat, 01 Apr 2023 17:54:05 +0000</pubDate>

		<dc:creator>fabio abram</dc:creator>

		<guid isPermaLink="true">https://fabioabram.com/Toyota-Corolla</guid>

		<description>Toyota&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp;  
Life is always upgrading


On average we spend 4 years inside our cars. During that time a lot can change in our lives. Shouldn’t our cars be able to keep up?


Agency:&#38;nbsp;The&#38;amp;Partnership&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; ECD: Andre Moreira&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; CD: Fabio Abram&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; Creatives:&#38;nbsp;Fabio Abram and Tom Sillars&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; Director:&#38;nbsp;Joanna Nordahl</description>
		
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		<title>Durex</title>
				
		<link>https://fabioabram.com/Durex</link>

		<pubDate>Thu, 11 Jul 2013 16:32:44 +0000</pubDate>

		<dc:creator>fabio abram</dc:creator>

		<guid isPermaLink="true">https://fabioabram.com/Durex</guid>

		<description>Durex&#38;nbsp; &#38;nbsp;&#124;&#38;nbsp; &#38;nbsp; Get In Sync


This campaign started with the online film...


...and turned into a Facebook game and ended up in an ‘Durex In Sync’ matchmaking event:


Agency: EURO RSCG London&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; ECD: Mick Mahoney&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; CD: Brendan Wilkins&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; Creatives: Fabio Abram and Braulio Kuwabara&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; Director: Si and Ad

Awards: In Book at D&#38;amp;AD &#124;&#38;nbsp;Gold at the Clio Awards&#38;nbsp;&#124;&#38;nbsp;Finalist at the One Show &#124; Merit at The One Show Interactive &#124; Bronze at London International Awards &#124;&#38;nbsp;2 Bronzes at British Arrow &#124;&#38;nbsp;Merit at Art Directors Club</description>
		
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		<title>Lexus ES</title>
				
		<link>https://fabioabram.com/Lexus-ES</link>

		<pubDate>Thu, 09 Nov 2023 17:41:36 +0000</pubDate>

		<dc:creator>fabio abram</dc:creator>

		<guid isPermaLink="true">https://fabioabram.com/Lexus-ES</guid>

		<description>Lexus&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; The Ad That Reacts to You


Using facial emotion recognition&#38;nbsp;tech and AI  we created an interactive ad that reacts to how you feel as you watch it.
When your expression changed, the AI instantly changed the film to match your mood,&#38;nbsp;which in turn would affect your impression of the film and so on. In total there were&#38;nbsp;more than 3000 combinations of different acting, pace, colour grade, imagery and sound track...


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...which meant that each viewer most likely experienced a unique and exclusive version of the ad.
And at the end of the film we gave them the chance to see their ‘emotional journey’ and share their version of the film on social media.&#38;nbsp;

&#60;img width="524" height="1026" width_o="524" height_o="1026" data-src="https://freight.cargo.site/t/original/i/111fed79875198ea06e8265e1aab58537b1cec90a4c9f0ac5bdee4bf9d9edb83/Screenshot-2023-11-25-at-14.59.12.png" data-mid="197807495" border="0" data-scale="26" src="https://freight.cargo.site/w/524/i/111fed79875198ea06e8265e1aab58537b1cec90a4c9f0ac5bdee4bf9d9edb83/Screenshot-2023-11-25-at-14.59.12.png" /&#62;


And we used 30” and 15” edits in multiple media channels, including TV, as teasers to drive people to the online experience.


	&#60;img width="495" height="620" width_o="495" height_o="620" data-src="https://freight.cargo.site/t/original/i/0d05ff334c8aaecedea0acebf932c26689f56944ae68ad94b9cffc9273beca41/lexus-ai-3.gif" data-mid="198047112" border="0" data-scale="93" src="https://freight.cargo.site/w/495/i/0d05ff334c8aaecedea0acebf932c26689f56944ae68ad94b9cffc9273beca41/lexus-ai-3.gif" /&#62;

Agency: The&#38;amp;Partnership&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; ECD: Andre Moreira&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; CD: Fabio Abram&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; Creatives: Braulio Kuwabara and Robert Cervera&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; Director: Adi&#38;nbsp;</description>
		
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		<title>GSK</title>
				
		<link>https://fabioabram.com/GSK</link>

		<pubDate>Thu, 11 Jul 2013 16:32:45 +0000</pubDate>

		<dc:creator>fabio abram</dc:creator>

		<guid isPermaLink="true">https://fabioabram.com/GSK</guid>

		<description>GSK&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; Anti-doping Campaign


This was the first ever UK brand campaign made for GSK, celebrating the real motivation that drives athletes to perform and win drug-free.


OOH/DOOH

&#60;img width="2756" height="1967" width_o="2756" height_o="1967" data-src="https://freight.cargo.site/t/original/i/9ed270909f1dc181d3ddd34060e993e655030329d206e83c5d71d044aaa4c739/GSK-Posters-x2.jpg" data-mid="192144856" border="0"  src="https://freight.cargo.site/w/1000/i/9ed270909f1dc181d3ddd34060e993e655030329d206e83c5d71d044aaa4c739/GSK-Posters-x2.jpg" /&#62;

&#60;img width="4607" height="2288" width_o="4607" height_o="2288" data-src="https://freight.cargo.site/t/original/i/1c1cdefd3cf658dfa80c0abf958afd958c5622372c5fbd06bb34a568ff4f6361/OOH-GSK-copy.png" data-mid="248439948" border="0"  src="https://freight.cargo.site/w/1000/i/1c1cdefd3cf658dfa80c0abf958afd958c5622372c5fbd06bb34a568ff4f6361/OOH-GSK-copy.png" /&#62;

Agency: TBWA London&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; ECD: Andre Laurentino&#38;nbsp; &#38;nbsp; &#124; &#38;nbsp;&#38;nbsp; CDs/Creatives: Fabio Abram and Braulio Kuwabara&#38;nbsp; &#38;nbsp; &#124;&#38;nbsp; &#38;nbsp; Director: Scott Lyon

Awards: Bronze at Cannes Lions&#38;nbsp;&#124;&#38;nbsp;TED’s Top Ten Ads Worth Spreading&#38;nbsp;&#124;&#38;nbsp;Bronze at Clio Awards</description>
		
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